Mar 16, 2023
Did you know that standard wine packaging, including the bottle and the process, is 42% of the wine’s total carbon footprint? That statistic is exactly what inspires Erica Landin-Lofving, Chief Sustainability Officer at Vintage Wine Estates to explore alternative packaging. Lightweight bottling positively impacts the...
Mar 13, 2023
Of the 3 Ps of Sustainability (People, Planet, and Prosperity), People is no doubt the most important one. Without the supporters, partners, and cherished friends in our community, who would be here to enjoy the prosperous planet we are all striving toward?
Welcome to Marketing Tip Monday with SIP Certified. We know...
Mar 2, 2023
Amid extreme weather events, many grape growers ask themselves what they can do to adapt their vineyard for climate change. Chris Chen, Integrated Vineyard Systems Advisor in Sonoma, Mendocino, and Lake Counties at the University of California Cooperative Extension is exploring solutions to this question. Mediterranean...
Feb 27, 2023
We hope that the previous Marketing Tips' strategies to build a strong brand and practices to maintain consumer trust have been helpful in planning or reviewing your branding strategy. But branding isn’t something you can set and forget.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking...
Feb 16, 2023
The study of whole vine physiology does not isolate one variable in grape growing. It looks at many factors at once including data collection in the plant, in the environment and in fruit. In her research, Patty Skinkis, Viticulture Extension Specialist and Professor in the Horticulture Department at Oregon State...