Dec 26, 2022
"In North America, and the U.S. particularly, sustainability has grown from a nice-to-have to a key trigger for consumers," according to Food Business News.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn...
Dec 15, 2022
Understanding why people drink wine allows you to use their attitudes and behaviors to improve your marketing to keep your customers coming back. This research is exactly what Kathy Kelley, Professor of Horticultural Marketing and Retail Business Management at Penn State University loves to do. In her studies, she has...
Dec 12, 2022
Understanding why people drink wine allows you to use their attitudes and behaviors to improve your marketing to keep your customers coming back.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the...
Dec 5, 2022
Now in its eighth year, the California Green Medal Sustainable Winegrowing Leadership Awards provide recognition to vineyards and wineries that are leaders in implementing the Three E’s of sustainability (environment, economic and social equity).
Welcome to Sustainable Winegrowing with the Vineyard Team where we bring...
Dec 1, 2022
Under vine cover crops can both improve soil health and control vine vigor. Justine Vanden Heuvel, Professor and Chair of the Horticulture Section School of Integrative Plant Science at Cornell University and Michela Centinari Associate Professor of Viticulture at the Department of Plant Science at Penn State University...