May 22, 2023
Your website is the hub for your brand’s core information: location, history, shop, and more. It’s where people come to learn more about what you have to offer and why they should support your business.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
The brand-new Sustainable Story worksheet is a simple yet powerful free tool that helps you tell your own personal sustainable message. Simply download the worksheet linked in the show notes, complete it with your whole team, and keep following along with this podcast series to learn how to incorporate your story into every aspect of your marketing and sales.
By highlighting your dedication to sustainability you create a deeper connection with your website visitors. When your visitors read about the conscious care that goes into producing your wines, they can feel good about supporting a system of winemaking that helps protect the people and the planet.
Here are two easy places to share your Sustainable Story on your website.
Put your commitment to sustainability front and center by dedicating an entire page to your certification!
Here are three great examples of how brands have included sustainably no their website.
1) WaterFire has added SIP Certified right to their main navigation on their home page. This page exhibits a colorful infographic, and tells visitors what their certification means.
2) Cambria looks at sustainability not as a checklist, but as a way of being. Their Keeping it Real – 100% Certified Sustainable page offers six specific sustainable metrics so visitors know what sustainability really looks like.
3) Laetitia Vineyard & Winery goes a step further by embedding a video on their Sustainability page. During his 2-minute narration, Eric Hickey, Senior Winemaker and General Manager, tells visitors a quick story about the history of the vineyard, and gives a few examples of sustainable practices that are used today.
1) Ancient Peaks has created an easy to find category for all things Sustainability . Complete with a downloadable Sustainability in Practice at Ancient Peaks Winery sheet, this post gives a sampling of six sustainability initiatives that embody their love for the land.
2) Just Enough Wines recently made a blog post highlighting how they source grapes grown through Sustainable Winegrowing Practices. When readers see Just Enough Wines on the shelf, they’ll remember that sustainability is one of their core values.
3) Hope Family Wines uses their blog to help educate visitors on what sustainability means. A read through their blog post, Sustainable Wine vs Organic Wine, explains how both programs support a system of winegrowing that helps the planet.
Ready for some Sustainable Stories from SIP Certified members? In the next Marketing Tip, learn what Shale Oak Winery does to address one of California’s biggest sustainability concerns through their responsible Water Management practices.
Use the Sustainable Story worksheet to help you identify the ways your brand embodies the 7 sustainable values:
Stay tuned for more Marketing Tip Mondays, where we will help you explore ways of incorporating your brand's sustainable practices into your messaging.
Check out the show notes to download and complete your own Sustainable Story worksheet, an example from Niner Wine Estates, to share the blog post about Vina Robles’ story, and to sign up for our biweekly Marketing Tips newsletter.
Until next time, this is Sustainable Winegrowing with the Vineyard Team.