Apr 16, 2020
Brandi Moody explains that to develop a strong marketing strategy you need to know your consumer segments, learn about them, see what they like, and market to them where they are. Brandi is an experienced marketer with a keen sense of burgeoning trends, consumer insights, and brand storytelling.
With the onset of...
Apr 2, 2020
The average winery sells 30 percent of their wines out of the tasting room plus another 20 percent to restaurants. That means 40 to 60 of annual sales are impacted by COVID-19 with closed tasting rooms and take out only restaurants IF shelter in place were to continue all year. But, Rob McMillan, VP and Founder of the...