Dec 9, 2024
[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story.
[00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While...
Dec 5, 2024
What causes the “red wine headache”? Is it sulfites? A histamine reaction? Andrew Waterhouse, Professor Emeritus of Enology in the Department of Viticulture and Enology at UC Davis and Apramita Devi, Postdoctoral Scholar in the Department of Viticulture and Enology at UC Davis have identified a flavanol that can...
Nov 25, 2024
[00:00:00] While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you ideas for a greener holiday season. Use them in the tasting. Room. And at home. Welcome to Marketing Tip Monday. With sip certified. We know that customers are looking for...
Nov 21, 2024
Want to practice regenerative agriculture? Daniel Rath, Agricultural Soil Carbon Scientist at Natural Resources Defense Council recommends that you start by asking what you want to regenerate. Beneficial practices including integrating livestock, crop rotations, cover cropping, minimizing tillage, increasing diversity,...
Nov 11, 2024
[00:00:00] Beth Vukmanic: Have you ever. Wondered do third-party certifications matter to consumers?
[00:00:05] Welcome to marketing tip Monday with SIP Certified. We know that consumers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science. And research for...