Sep 9, 2024
[00:00:00] Beth Vukmanic: While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions. Brands, messaging about sustainability only reaches about half of global consumers. Welcome to marketing tip Monday with sip certified. We know customers are looking for...
Sep 5, 2024
Microbial communities vary widely from plant to plant, even from rootstock to rootstock! Philippe Rolshausen, Professor of Cooperative Extension for Subtropical Horticulture in the Department of Botany and Plant Sciences at the University of California Riverside studies the phytobiome. This includes all organisms...
Aug 26, 2024
[00:00:00] Beth Vukmanic: For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your community.
[00:00:13] Welcome to marketing tip Monday with sip certified. We...
Aug 15, 2024
For thousands of years, wildfires have produced a byproduct known to improve soil and plant health - biochar. Today, researchers like Kelpie Wilson of Wilson Biochar Associates, Consulting and Manufacturing are learning how to use this form of charcoal for carbon sequestration. Kelpie explains the different stages of...
Aug 12, 2024
[00:00:00] Customer sense of urgency around climate change is rising. In fact, 78% of global consumers feel that environmental sustainability is important.
[00:00:10] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable while our longer form episodes help you...