Jan 8, 2024
Do you know where your food comes from?
“Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made.
When it comes to wine, most people only see the finished product: what’s in their glass.
Welcome to Marketing Tip Monday with SIP...
Jan 4, 2024
When it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of the Vineyard Underground Podcast and Founder of Virtual...
Dec 25, 2023
Thach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87% of respondents said they believe that their social media presence increases sales.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for...
Dec 21, 2023
The phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a science-based, and achievable impact? Brianna Beighle, Assistant Winemaker at Patz & Hall Wine Company explains scope one, two, and three emissions as they apply to the wine...
Dec 11, 2023
Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you:
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn...