Feb 26, 2024
You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot!
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the...
Feb 15, 2024
Erratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera’s adaptation to long-sustained winters. Jason Londo, Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the Pacific North East can cause vines to...
Feb 12, 2024
People today are paying closer attention to the values of the brands they support.
Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand’s values to align with their own, and they’ll vote with their wallet if they don’t feel a match.
Welcome to Marketing Tip Monday with SIP...
Feb 1, 2024
Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retention, and drought...