Jul 24, 2023
It’s here! The simple yet powerful tool to help you and your staff tell your Sustainable Story – the brand new, 30-minute online training course.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
When asked about the importance of sustainability in a variety of industries, over 80% of respondents said it’s important in food and beverage, according to Morning Consult’s 2022 Sustainability Report.
Sustainability is being talked about more and more these days. We hear from our members that they don’t always know how to communicate sustainability effectively.
That is why we have created the Sustainable Story online course so that you can learn what it means to be sustainable, how sustainability adds value to your wine, and how you can use storytelling to sell more wine.
At the end of this 30-minute course, you will have written 7 examples of sustainable practices unique to your band. These themes are based on SIP Certified’s 7 values: Social Responsibility, Water Management, Safe Pest Management, Energy Efficiency, Habitat, Business and Always Evolving.
To inspire you, we share a variety of examples of each value plus a story from a SIP Certified Member.
Use your Sustainable Story during your tastings, sales calls and meetings, newsletters and Wine Club handouts, social media, and even during casual conversation when you’re talking about where you work.
We encourage you to complete this course as a team so bring together your viticulturalists, wine maker, general manager, sales, marketing, and tasting room staff. Knowing what makes your brand, specifically, sustainable, will help elevate your customer experience, and can even help increase your sales. Sign up for the course to learn how!
Getting started is easy, click the link titled Tell Your Sustainable Story in the show notes to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
References:
- *** Tell Your Sustainable Story Online Course ***
- Marketing Tips eNewsletter
- Niner Wines Estates protects the people and the planet
- Safe Pest Management: Wolff Vineyards
- SIP Smart Training online course
- Sustainable Story Worksheet | Print
- Sustainable Story Worksheet | Electronic
- What's your Sustainable Story?
- SIP Certified
- Vineyard Team