Apr 8, 2024
When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause.
But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
Some of the ways businesses embody Prosperity are through:
- Creating and sticking to a budget.
- Keeping thorough records.
- Creating informed and effective marketing plans.
A business can also extend their prosperity through collaborative efforts with like-minded groups. When this happens, both parties win.
Organizations that partner over shared values benefit by:
- Pooling resources.
- Building relationships.
- Advancing awareness and support for their cause.
For example, Cambria Estate Winery is a Business rooted in women’s leadership. Their team partners with organizations that share their dedication to uplifting and empowering women in an incredibly impactful way.
Cultivating Female Empowerment
Cambria Estate Winery is rooted women’s leadership. Their certified sustainable wines are even named after their proprietors – Barbara, Katherine, and Julia.
Did you know that their dedication to recognizing the experiences and achievements of women goes even deeper? Uplifting and empowering women is core to their Business values, and they have a big way of showing it.
Every March for Women’s History Month, Cambria selects an organization that aligns with their pillars of climate action and women’s leadership, and pledges $25k to support their efforts.
Tamara Bingham, Cambria’s Brand Manager, gets to make the phone call to let the organization know they were selected – a task she says is “probably the most rewarding part of my job.”
In 2024, she notified the lead of American Farmland Trust’s “Women for the Land” initiative to pledge their support. Right in line with Cambria’s own sustainable practices, this initiative supports women farmers and landowners in preserving their land and embracing conservatism.
Other past years’ partnership organizations include Equity Now, Women’s Earth Alliance, SeaTrees, and Amazon Frontlines.
Through these partnerships, Cambria demonstrates their dedication to using the power of their platform to help uplift and empower women everywhere.
Their Business practices are founded on their belief that a commitment to sustainability is also a commitment to amplifying the messages of the many deserving organizations working towards a better future.
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources:
- *** Tell Your Sustainable Story Online Course ***
- Apply for SIP Certified Wine
- Marketing Tips eNewsletter
- Sustainable Story | Print
- Sustainable Story | Electronic
- What's your Sustainable Story?